For creators
Why your YouTube videos aren’t reaching Quebec
Quebec searches, clicks and watches in French. If your channel only speaks English, here’s what stands between you and nine million people, and how to fix it.
Blog
Practical notes for businesses and creators who want their videos to work in both languages.
For creators
Taking your Quebec channel into English: what to translate and what to keep
For French-first creators eyeing English Canada and the US: which videos to adapt first, what to do with Quebec references, and why your own voice matters even more in English.
For local businesses
What an Ontario roofer can learn from Quebec’s bilingual ad market
Across the river, local businesses have advertised in two languages for decades. Here’s what Ontario contractors can borrow from them, starting with one video.
For creators
A separate French channel or a French audio track? How to choose
Two ways to put your YouTube videos in front of French speakers. What each costs you in time, reach and upkeep, and which one to start with.
For local businesses
Your dental clinic’s videos should speak your patients’ language
Welcome videos, first-visit walkthroughs, aftercare instructions: why clinics in bilingual areas get more out of them in French and English, and which ones to do first.
For local businesses
Real estate agents: on video, your voice is the listing
Buyers pick an agent before they pick a house. Why your intro and listing videos should reach French- and English-speaking buyers in your own voice, and which ones to start with.